The ultimate resource of a firm is its:

Question

Quizplus · Accepted Answer

While a business plan and capital budget are important tools for a firm, the ultimate resource of a firm is its employees. Without skilled and motivated employees, a firm cannot effectively execute its business plan or allocate capital to projects. Additionally, a well-crafted marketing mix can help a firm promote its goods or services, but ultimately it is the employees who deliver on the promises made by the marketing mix.

The Ultimate Resource of a Firm Is Its