What is the main advantage of using a factorial design instead of doing separate studies of each variable?
A) Speed: with a factorial design you are able to carry out a study at twice the speed of other designs.
B) Effect size: with a factorial design you can increase the effect size by a factor of 2-4.
C) Efficiency: with a factorial design you study both variables at once without needing twice as many participants.
D) Both A and B.
Correct Answer:
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