A consumer researcher is interested in the effects of Annual Income and Motivations to Shop on shopping patterns of consumers. If Annual Income (broken into two levels: High and Moderate)and Motivation to Shop (with three levels: Escape, Necessity, and Socializing)are considered in one study, how many cells will there be?
A)2
B)3
C)4
D)6

Question

Quizplus · Accepted Answer

The study involves two factors: Annual Income with two levels and Motivation to Shop with three levels. To find the number of cells, multiply the levels of each factor: 2 (Annual Income levels) * 3 (Motivation to Shop levels) = 6 cells.

A Consumer Researcher Is Interested in the Effects of Annual