An association message strategy delivers information symbolically by connecting a brand with a certain type of person or lifestyle.

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An association message strategy is based on symbolic messaging that connects a brand with a certain type of person or lifestyle. This type of message strategy aims to create a connection between the brand and the consumer's values or aspirations by using visual or cultural codes to suggest that the product or service is associated with a particular identity or social group.

An Association Message Strategy Delivers Information Symbolically by Connecting a Brand