Refer to the following passage to answer the questions below.
Bob works at a major advertising agency,and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand.He must also articulate communication strategies,prepare a creative brief based on an understanding of the consumer and the brand,and finally,evaluate the effectiveness of the communication in terms of how the target reacts to it.
-Although there were several executions of the cotton television commercials,they each included the words,"Cotton.The fabric of our lives." What are these words known as? What purpose do they serve?

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The Answer of Refer to the following passage to answer the questions below.
Bob works at a major advertising agency,and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand.He must also articulate communication strategies,prepare a creative brief based on an understanding of the consumer and the brand,and finally,evaluate the effectiveness of the communication in terms of how the target reacts to it.
-Although there were several executions of the cotton television commercials,they each included the words,"Cotton.The fabric of our lives." What are these words known as? What purpose do they serve?

Refer to the Following Passage to Answer the Questions Below