A(n)________ assesses the external and internal environments that affect marketing operations.

Question

Quizplus · Accepted Answer

A situation analysis is a systematic approach to gathering and analyzing information about the external and internal environments that affect marketing operations. This includes factors such as market trends, customer needs and preferences, competitors, technology, and regulatory factors. The information gathered through a situation analysis is then used to inform the development of marketing strategies and tactics. The other options listed (point-in-time analysis, strategic business unit analysis, mission statement, and action plan) may be components of a marketing plan, but they are not specific to assessing the external and internal environments.

A(n)________ Assesses the External and Internal Environments That Affect Marketing