Which term refers to the percentage of the category purchases that are made by the brand's customers?

Question

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Share of market refers to the percentage of total sales in a given market that are held by a particular brand. It reflects the brand's overall presence in the market and can be a useful metric for evaluating the brand's competitive position. In contrast, customer equity, return-on-investment, share of voice, and customer value all focus on different aspects of the brand's performance or customer relationships, but do not directly relate to the brand's share of the overall market.

Which Term Refers to the Percentage of the Category Purchases