At which planning level are objectives focused on maximizing profit and return on investment?

Question

Quizplus · Accepted Answer

Objectives focused on maximizing profit and return on investment would be set at the corporate planning level, as it involves determining the overall strategy and goals for the entire organization. Advertising, IMC, marketing, and tactical planning all focus on more specific aspects of the organization's operations and would not typically involve setting objectives related to maximizing profit and return on investment.

At Which Planning Level Are Objectives Focused on Maximizing Profit