Which of the following is typically done first in the process of developing a marketing plan?

Question

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Identifying threats and opportunities is typically done first in the process of developing a marketing plan. This involves conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess the external and internal factors that could impact the success of the marketing plan. This analysis helps to clarify objectives and can inform the selection of target markets and the development of marketing mix strategies.

Which of the Following Is Typically Done First in the Process