In the process of developing a marketing plan,differentiating and positioning the product relative to the competition most likely occurs when a firm is ________.

Question

Quizplus · Accepted Answer

Developing the brand strategy involves differentiating and positioning the product relative to the competition. This is where the firm identifies its unique selling proposition and how it will differentiate itself from the competition in the minds of the consumers.

In the Process of Developing a Marketing Plan,differentiating and Positioning