In the process of developing a marketing plan,determining pricing and distribution most likely occurs when a firm is ________.

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Pricing and distribution decisions are a critical part of the marketing mix strategy and are determined after the company has set its objectives, assessed consumer needs, and developed the brand strategy. These decisions are made based on factors such as the target market, product positioning, competitive pricing, and the company's overall marketing objectives. The marketing mix strategy includes product, price, place, and promotion, and it is only after these elements are defined that implementation of tactical programs occurs.

In the Process of Developing a Marketing Plan,determining Pricing and Distribution