FEED USA + Target is a line of accessories and clothing sold at Target outlets nationwide.A number is printed on each product,indicating how many meals for families and children across America Target will donate as a result of your purchase.Target's marketing of this new line is an example of ________.

Question

Quizplus · Accepted Answer

The use of a cause-related marketing strategy, such as FEED USA + Target's line of accessories and clothing, is an example of societal marketing. Societal marketing aims to enhance the well-being of society while also achieving organizational objectives, such as increased sales and brand loyalty. By donating a portion of the proceeds from the FEED USA + Target line to provide meals for families and children across America, Target is showcasing its commitment to social responsibility and helping to address a critical societal issue.

FEED USA + Target Is a Line of Accessories and Clothing