Which of the following would a planner use to compare positions of competitors?

Question

Quizplus · Accepted Answer

A planner would use a perceptual map to compare the positions of competitors. A perceptual map visualizes how consumers perceive different brands in terms of their attributes and positions them in relation to each other. This allows planners to analyze the competitive landscape and identify opportunities for differentiation. The other options listed may be useful tools for brand analysis and planning, but they do not specifically compare the positions of competitors.

Which of the Following Would a Planner Use to Compare