A brand is sometimes defined as a(n)________ because it establishes an expectation based on familiarity,consistency,and predictability.

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A brand promise is a statement that communicates the unique value that your brand promises to deliver. It establishes an expectation based on familiarity, consistency, and predictability. This promise is what sets a brand apart from its competitors and helps build customer loyalty.

A Brand Is Sometimes Defined as A(n)________ Because It Establishes