A marcom plan for a brand designed around nonproduct differences will most likely be designed to establish a(n)________ position.

Question

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A brand designed around nonproduct differences will focus on creating a unique image or impression in the minds of the consumers through its marketing communication efforts. This is an attempt to establish a psychological position that differentiates the brand from its competitors and helps it stand out in a crowded marketplace. Such a position is based on intangible factors like brand personality, values, associations, and emotional appeals, rather than specific product benefits, features, or advantages. Therefore, the marcom plan for such a brand will emphasize the creation of a distinctive image or personality that resonates with the target audience and creates a unique connection with them.

A Marcom Plan for a Brand Designed Around Nonproduct Differences