In an advertising agency,who is responsible for researching a brand and its customer relationships in order to devise advertising message strategies that are effective in addressing consumer needs and wants?

Question

Quizplus · Accepted Answer

The account planner is responsible for researching a brand and its customer relationships to understand consumer needs and wants. They use this understanding to devise advertising message strategies that are effective in addressing those needs and wants. The other roles mentioned (account manager, media director, creative director, research director) have different responsibilities within the advertising agency.

In an Advertising Agency,who Is Responsible for Researching a Brand