Walmart's "Always Low Prices" is a classic example of a ________ position.

Question

Quizplus · Accepted Answer

Walmart's "Always Low Prices" is a value position, as they are emphasizing their commitment to providing low prices to their customers. This position is focused on providing good value for the customer, rather than claiming superiority or making preemptive statements. It may also have some psychological appeal, as low prices can be attractive to customers, but the primary focus is on value.

Walmart's "Always Low Prices" Is a Classic Example of a ________