Being the first brand in a product category often leads to a brand establishing a ________ position.

Question

Quizplus · Accepted Answer

Being the first brand in a product category often leads to a brand establishing a preemptive position. This means that the brand is able to establish a dominant position in the market by being perceived as the leader and innovator in the category. As a result, competitors find it difficult to enter the market and gain a foothold, as the first brand has already established a strong brand image and customer loyalty.

Being the First Brand in a Product Category Often Leads