________ is the research-and-analysis process used to gain knowledge and understanding of the consumer that is expressed as a key consumer insight into how people relate to a brand or product.

Question

Quizplus · Accepted Answer

The process described in the question is known as account planning. It involves researching and analyzing consumer behavior to gain insights that inform advertising and marketing strategies. This process helps brands understand their target audience on a deeper level and create campaigns that resonate with them.

________ Is the Research-And-Analysis Process Used to Gain Knowledge and Understanding