Saturn is "a different kind of company,different kind of a car";the Hummer is "like nothing else." Statements such as these reflect a firm's ________.

Question

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These statements reflect a firm's positioning strategy, which involves creating a distinct image and identity for a brand in the consumers' minds compared to competitors. Saturn and Hummer are differentiating themselves through unique brand messages.

Saturn Is "A Different Kind of Company,different Kind of a Car";the