What is at the core of all account planning?

Question

Quizplus · Accepted Answer

At the core of all account planning is consumer research. The main objective of account planning is to understand the customers' needs, attitudes, and behaviors, and use this information to develop effective advertising and marketing strategies. Consumer research helps account planners understand the target market, identify consumer insights, and develop key messages that resonate with the audience. While pricing plans, situation analysis, competitive advantage, and distribution management are all important aspects of marketing and advertising, they are secondary to consumer research in the account planning process.

What Is at the Core of All Account Planning