Who in an advertising agency is most accurately described as "speaking for the consumer" or "speaking with the voice of the consumer"?

Question

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The account planner is responsible for understanding the consumer's needs, wants, and motivations to develop a strategic plan that will resonate with them. They are often said to speak with the voice of the consumer and ensure that all advertising efforts are rooted in consumer insights. The other roles listed may work with consumer insights but do not typically have the same direct responsibility for representing the consumer's perspective.

Who in an Advertising Agency Is Most Accurately Described as "Speaking