The proposition or selling idea component of a communication brief describes the single thought that the communication will bring to life in a provocative way.

Name: The proposition or selling idea component of a communication brief describes the single thought that the communication will bring to life in a provocative way.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The proposition or selling idea is the main message that the communication aims to convey and should be provocative and engaging to catch the audience's attention.

The Proposition or Selling Idea Component of a Communication Brief