A brand's position is based on a particular feature or attribute as well as on some notion of comparison to other brands.

Question

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A brand's position is established by emphasizing a particular characteristic or attribute that distinguishes it from other brands in a particular category or market segment. The perception of the brand's value or worth is also shaped by how it is perceived in relation to other brands, either as superior, equal, or inferior.

A Brand's Position Is Based on a Particular Feature or Attribute