In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old,stained carpet.Toward what part of the consumer decision process was this ad aimed?
A)evaluation of alternatives
B)purchase decision
C)need recognition
D)brand loyalty
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The ad is aimed at the need recognition phase of the consumer decision process, as the radio personality explains how the company solved his problem of replacing his old, stained carpet.

In an Advertisement for a Local Carpet Retailer,a Well-Known Radio