Which of the following statements regarding business-to-business decision making is FALSE?
A)Businesses buy goods and services because they need ingredients for the products they manufacture.
B)Businesses buy goods and services because they need those goods and services for their business operations.
C)Quality is less important in business-to-business buying than in consumer buying.
D)Buying decisions are often made by committees rather than individuals.
E)The actual price of the purchased goods and services is negotiated by a buyer.

Question

Quizplus · Accepted Answer

Quality is often given more importance in business-to-business buying as the performance of the purchased goods and services directly impact the operations and productivity of the business.

Which of the Following Statements Regarding Business-To-Business Decision Making Is