An invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she should have a much warmer coat.Donna was in which stage of the purchase decision?
A)product evaluation
B)situational analysis
C)need recognition
D)problem screening
E)information search

Question

Quizplus · Accepted Answer

Donna's realization that she needed a warmer coat for skiing indicates that she is in the need recognition stage of the purchase decision.

An Invitation to Go Skiing for the Weekend Forced Donna