________ describes how individuals or groups select,purchase,or use products,as well as the needs and wants that motivate these behaviors.
A)Marketing
B)Consumption
C)Consumer behavior
D)Psychology
E)Segmentation

Question

Quizplus · Accepted Answer

Consumer behavior is the study of how individuals or groups choose, purchase, and use products, as well as the motivations and underlying factors influencing their behavior. It encompasses different aspects such as perception, attitudes, beliefs, and values that affect consumer decision-making. The knowledge and understanding of consumer behavior are essential for marketers to create effective marketing strategies and tailor their products to meet the needs and wants of their target audience.

________ Describes How Individuals or Groups Select,purchase,or Use Products,as Well