Which of the following is a psychological influence on consumer decision making?
A)motivations
B)innovations
C)family
D)culture
E)brand relationships

Question

Quizplus · Accepted Answer

Motivations are internal psychological factors that can influence a consumer's decision-making process. They can include needs, desires, fears, and aspirations that drive consumers to seek out and purchase certain products or services. Innovations, family, culture, and brand relationships are all external factors that can also impact consumer decision making, but they are not directly related to psychology.

Which of the Following Is a Psychological Influence on Consumer