Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?
A)need recognition
B)information search
C)evaluation of alternatives
D)purchase decision
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The step of the buyer decision process that Lexus is focused on is postpurchase evaluation, which is concerned with how satisfied customers are after the purchase and how likely they are to become repeat customers or to make positive recommendations to others. Lexus's approach to customer satisfaction and loyalty after the sale is aimed at ensuring that customers feel well taken care of and valued by the brand, which can help to build long-term relationships with customers.

Lexus Works to Keep Customers Happy After Each Sale,aiming to Delight