Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?
A)psychological
B)cultural
C)cognitive
D)behavioral
E)demographic

Question

Quizplus · Accepted Answer

The campaign uses cultural influence by creating a narrative around the "SuperModelquins" that mimics celebrity culture, appealing to consumers' fascination with celebrity lifestyles and media.

Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories