While many advertisers use celebrity endorsements,Dove's "Real Beauty" campaign used "real" women of different shapes and sizes as a(n)________,enforcing the idea that women who do not subscribe to unrealistic beauty standards established by conventional supermodels can set fashion and appearance standards.
A)reference group
B)social class
C)ethnic group
D)subculture
E)family segment

Question

Quizplus · Accepted Answer

The campaign used real women as a reference group, as it aimed to show that ordinary women can also set fashion and appearance standards.

While Many Advertisers Use Celebrity Endorsements,Dove's "Real Beauty" Campaign Used