The ________ process refers to the speed with which people are willing to try a new product.
A)need recognition
B)adoption
C)risk
D)trial
E)usage

Question

Quizplus · Accepted Answer

The adoption process refers to the stages a consumer goes through in accepting and using a new product. The speed at which they do so is related to the concept of the rate of adoption, which can vary depending on factors such as the consumer's innovativeness, perceived risk, and ease of use. Options A, C, D, and E are not directly related to the speed of trying a new product.

The ________ Process Refers to the Speed with Which People