Which of the following categories in Rogers' Diffusion of Innovation model represents the 2.5 percent of the population willing to try something new?
A)innovators
B)early adopters
C)early majority
D)late majority
E)laggards

Question

Quizplus · Accepted Answer

In Rogers' Diffusion of Innovation model, "innovators" are the category that represents the 2.5 percent of the population who are willing to try something new first. They are eager to explore new ideas and technologies, often taking risks that others would avoid.

Which of the Following Categories in Rogers' Diffusion of Innovation