Which of the following psychographic segmentation tools uses ZIP codes to identify geographic clusters of lifestyle segments?
A) MindBase
B) PRIZM
C) VALS
D) SRI
E) DMA
Correct Answer:
Verified
Q57: Refer to the following scenario to answer
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Q59: Which of the following most accurately characterizes
Q60: Barbara doesn't like to make major purchase
Q61: Which of the following statements regarding attitudes
Q63: Which of the following is NOT considered
Q64: Which of the following categories in Rogers'
Q65: The term _ refers to lifestyle and
Q66: _ refers to the quantity of a
Q67: Which of the following describes people with
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