Business buyers and individual consumers are equally influenced by emotional factors.

Name: Business buyers and individual consumers are equally influenced by emotional factors.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

While emotional factors can definitely play a role in both business and consumer buying decisions, research suggests that emotional factors are generally more significant for individual consumers, while business buyers tend to take a more rational and logical approach to decision-making.

Business Buyers and Individual Consumers Are Equally Influenced by Emotional