A company launching a global marketing program can expect messages that speak to the values of taking initiative and rugged individualism will appeal equally to audiences in all cultures.

Question

Quizplus · Accepted Answer

Different cultures have different values and beliefs, and what appeals to one culture may not appeal to another. It is important to understand cultural differences and tailor marketing messages accordingly in order to have successful global marketing campaigns.

A Company Launching a Global Marketing Program Can Expect Messages