When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident,the company is appealing to a secondary need on Maslow's Hierarchy of Needs.

Question

Quizplus · Accepted Answer

Maslow's Hierarchy of Needs categorizes safety needs, which include protection from elements, security, order, law, stability, and freedom from fear, as primary rather than secondary needs. Tailoring promotional messages to show protection from natural disasters or accidents directly appeals to these fundamental safety needs.

When an Insurance Company Tailors Its Promotional Messages to Show