Market segmentation refers to using vast computer databases of personal consumer information to direct highly individualized messages to narrow slices of a segment.

Question

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Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. It does not specifically refer to using vast computer databases of personal consumer information for highly individualized messages, but rather to the broader strategy of categorizing markets based on various factors like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Market Segmentation Refers to Using Vast Computer Databases of Personal