In marketing communication planning,________ includes everything a planner can find out about consumer perceptions about the brand,product category,and competitors' brands.

Question

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Marketing information includes consumer perceptions about the brand, product category, and competitors' brands. Advertising research, media research, semiotic analysis, and segmentation research are all methods that can be used to gather marketing information, but they are not the same as marketing information itself.

In Marketing Communication Planning,________ Includes Everything a Planner Can Find