Which of the following is typically the first step in the process of message development?
A) concept testing
B) review of secondary research provided by the client
C) "Big Idea" brainstorming
D) diagnostic research
E) semiotic analysis
Correct Answer:
Verified
Q1: Which of the following is conducted as
Q2: When conducting a(n)_,account team members will buy
Q3: _ identifies people who are in the
Q4: A formal and systematic tabulation of competitors'
Q6: When an agency gets a new client,the
Q7: In marketing communication planning,_ includes everything a
Q8: _ evaluates the relative power of various
Q9: Which of the following best explains the
Q10: _ is research on a message execution
Q11: Personal backgrounding is conducted as part of
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