________ includes an assessment of a brand's role and performance in the marketplace,as well as an investigation of the brand's relationship with its customers.

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Brand experience research includes evaluating a brand's role and performance in the marketplace, as well as investigating the brand's relationship with its customers. Competitive analysis focuses on evaluating a brand in relation to its competitors, consumer insight research focuses on understanding consumer attitudes and behavior, media research focuses on analyzing media usage and effectiveness, and concept testing assesses the appeal and viability of new product or service concepts.

________ Includes an Assessment of a Brand's Role and Performance