The initial research Mike conducted was used to identify women who are in the market for cereals with these benefits in terms of the women's characteristics,attitudes,interests,and motivation.What type of research did Mike conduct?

Question

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Mike conducted consumer insight research, which aims to understand the consumer's characteristics, attitudes, interests, and motivation related to a product or service. This type of research helps in identifying the target market and developing effective marketing strategies.

The Initial Research Mike Conducted Was Used to Identify Women