Which projective technique involves asking consumers to visually record something with a camera,such as a shopping trip,and then later reviewing those visuals and asking consumers to explain what they were thinking or doing?

Question

Quizplus · Accepted Answer

This technique is known as photo elicitation, where consumers are asked to take pictures of their experiences and then explain their thoughts and behaviors during those experiences.

Which Projective Technique Involves Asking Consumers to Visually Record Something