A research study about Coca-Cola asked respondents to make a collage of images that captured their feelings about the brand.Which research method was used?

Question

Quizplus · Accepted Answer

The research method used in this study is artifact creation, as it involved asking participants to make a physical collage of images that represented their feelings about the Coca-Cola brand. The other research methods listed (theater technique, metaphor game, secondary demographic research, and purpose-driven game) do not involve creating a physical artifact like a collage.

A Research Study About Coca-Cola Asked Respondents to Make a Collage