Sculpting is a projective technique that involves physically putting product users in static positions that reflect how they think about or use a brand.

Name: Sculpting is a projective technique that involves physically putting product users in static positions that reflect how they think about or use a brand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sculpting is a projective technique in which participants are asked to physically arrange objects or people to represent a particular idea or concept, such as their perception or use of a brand.

Sculpting Is a Projective Technique That Involves Physically Putting Product