In the qualitative research method called photo elicitation,consumers are asked to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which it might be used.

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Photo elicitation involves participants being shown photographs (or other visual media) and then discussing their thoughts, feelings, or memories that the images evoke, rather than sorting through photos to pick out specific representations.

In the Qualitative Research Method Called Photo Elicitation,consumers Are Asked