Josh was told to conduct in-depth interviews with consumers to gain a better understanding of their perceptions and feelings toward his company's brand of facial tissue.He has only had experience conducting survey research and is not sure what an in-depth interview actually is.Explain what it is,how it's different from survey research,and how it's done.

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The Answer of Josh was told to conduct in-depth interviews with consumers to gain a better understanding of their perceptions and feelings toward his company's brand of facial tissue.He has only had experience conducting survey research and is not sure what an in-depth interview actually is.Explain what it is,how it's different from survey research,and how it's done.

Josh Was Told to Conduct In-Depth Interviews with Consumers to Gain