Using the Facets Model of Effects,what is the first effect an advertising message must have if it is to be effective?
A)cognition
B)affect
C)perception
D)association
E)persuasion

Question

Quizplus · Accepted Answer

The first effect an advertising message must have is perception. Perception refers to the message being noticed and registered by the audience. Without perception, the audience will not be aware of the message and it cannot have any effect on them.

Using the Facets Model of Effects,what Is the First Effect