When individual messages within a campaign have more impact working together to promote a product than they would individually,________ has been achieved.
A)stickiness
B)conviction
C)transformation
D)synergy
E)relevance

Question

Quizplus · Accepted Answer

When individual messages within a campaign have more impact working together to promote a product than they would individually, synergy has been achieved. Synergy is the combination of two or more elements that creates an effect greater than the sum of their individual effects.

When Individual Messages Within a Campaign Have More Impact Working